As of 9.23.25
Our Commitment to Privacy
Protecting your privacy is important to us. This privacy policy explains how Shafer Vineyards collects, uses and safeguards information you provide to us on this Site, at the Winery, or that you have otherwise given us which personally identifies you, as well as general, non-personal information that is automatically collected from our Site. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms and Conditions. The terms “the Winery,” “Site,” “us” or “we” refer to Shafer Vineyards and/or its subsidiaries or affiliates, including all wineries and brands owned and operated thereby (“Affiliates”), and this website.
The terms “you”, “your” or “customer” refer to the user or viewer of this Site or customer of the Winery. Please read this privacy policy carefully. If you do not agree to our practices, please do not register, subscribe, create an account, make purchases or otherwise interact with this Site. By visiting and using the features on the Site (including creating an account, mailing list sign up, membership sign up, making a tasting reservation and browsing), or by providing us with your personal information, you agree to this privacy policy.
We are based in California, and this policy incorporates protections for California residents provided under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA”). Since we care about your privacy, we provide the same rights to all of our customers whether or not they are California residents. As discussed further below under Legal Disclaimers, your use of this Site and our services are subject to California and United States law.
Scope of Privacy Policy
This privacy policy applies when you visit the Site, and any mobile sites or mobile applications we may provide; when you make a purchase from us; when you subscribe to any of our mailing lists including text and email, newsletters, or membership programs; sign up for our tastings or events; or otherwise when you interact with us and provide us with your personal information.
This privacy policy also includes requirements related to such service providers and third parties as may be used in connection with the use of the site or providing services to you, including, but not limited to shippers, fulfilment vendors, SMS providers, email service providers (“Service Providers”) as well as additional third parties that we may utilize to assist in our business (“Third Parties”).
We use Tock to facilitate scheduling of tasting appointments. When you make a reservation through Tock, you further agree to Tock’s terms of use and privacy policy as referenced on the Tock reservation platform.
Summary of Your Rights
If you ever have any questions about how we use and store your personal information, you can submit those questions to us at info@shafervineyards.com. Below is a non-exhaustive summary of the rights you have in this policy. This summary is only for your convenience: it does not change the details, exceptions and legal obligations that apply to these items set out in more detail below:
- We do not and will not sell your data to any Third Parties for their marketing purposes.
- We may share information with our Affiliates, Service Providers, and Third Parties to facilitate our business purposes discussed further below.
- You may request to opt out of our sharing of your information with Third Parties. You can contact us at info@shafervineyards.com to request to opt out. If you opt out, we may still share your information with our Service Providers as necessary to fulfill your transactions.
- You may request that we correct or delete the personal information you provided to us at any time by emailing info@shafervineyards.com or calling 707-944-2877.
- You may opt out of receiving marketing emails, texts, or the use of your personal data by us for direct marketing purposes. To opt out, follow the unsubscribe link in any email, reply STOP to a text message, or contact us by phone.
- Up to twice a year, you may ask us about the personal information that we collect and store.
- We do not and have not sold customers’ personal information for any purposes to anyone.
- You cannot object to our sharing your information with Service Providers, such as shipping companies or credit card processors, but those providers are prohibited from using it for any other purpose.
- We use cookies to make our website work and to enhance your experience, as well as for marketing purposes. You can manage cookies on the main page of our website or via your browser settings.
- You have a right not to receive discriminatory treatment by the Winery for exercising your CCPA rights.
Notice of Collection
Who is Collecting Your Data
Shafer Vineyards controls the data collected on the Site. You can contact us anytime at info@shafervineyards.com or 707-944-2877.
Categories of Information We Collect
We collect and store certain personal information at various points in order to provide products and services. This includes information you provide directly, data gathered from your devices, and information required to sell and ship wine legally.
California defines certain categories of “personal information.” We collect information that falls into these categories, and disclose as follows:
| Category | Examples | Do We Collect? | Disclosed to Third Parties? | Sold? | Purpose |
|---|---|---|---|---|---|
| A. Identifiers | Name, postal address, IP, email, account name | Yes | Yes | No | Advertising/marketing |
| B. Additional Identifiers | Phone, driver’s license, payment info, health info | Yes | No | No | Transactions |
| C. Protected Characteristics | Age (40+), gender, race, marital status | Yes | No | No | Legal compliance |
| D. Commercial Info | Records of purchases, purchase tendencies | Yes | No | No | Transactions |
| E. Biometric Info | Fingerprints, facial recognition | No | No | No | N/A |
| F. Internet Activity | Browsing history, search history, interactions | Yes | Yes | No | Advertising/marketing |
| G. Geolocation | Location of device | Yes | No | No | Transactions |
| H. Sensory Data | Audio, visual, thermal, olfactory | No | No | No | N/A |
| I. Employment Info | Job history, evaluations | Only for employment | No | No | Hiring |
| J. Education Info | Student records | No | No | No | N/A |
| K. Inferences | Profiles drawn from data | Yes | No | No | Marketing/experience |
| L. Sensitive PI | Data under CCPA definition | No | No | No | N/A |
Why We Collect Your Information
AGE VERIFICATION
You must be of legal age to use the Site or purchase wine. We may require proof of age and a legal delivery address. We do not knowingly collect or sell information from individuals under 21.
TRANSACTIONS
We are required to collect and share your information with Service Providers (e.g., shipping, billing, reservations) to process orders, shipments, and memberships.
ADVERTISING AND MARKETING
We use collected information for advertising and marketing, but do not sell it to third parties. We may share with third parties (such as ad providers) to facilitate marketing. You may opt out by contacting us, updating preferences, unsubscribing, or replying STOP to texts. Transactional messages may still be sent.
“Do Not Sell or Share My Personal Information”
We do not sell personal information, but may share with third parties for advertising or marketing. You can opt out by managing cookies on our home page, contacting us at info@shafervineyards.com or 707-944-2877, or updating your profile settings at https://shafervineyards.com/profile/account.
How Long We Keep Your Information
We retain your information as long as your account is active or required for legal/financial compliance. Order history is kept indefinitely unless you request deletion.
Your Rights to Access, Delete or Correct Your Data
You may request copies, corrections, or deletions of your data, up to twice per year. Verification may be required. Requests can be made via info@shafervineyards.com, by phone at 707-944-2877, or by mail (Shafer Vineyards, ATTN: CCPA Requests, 6154 Silverado Trail, Napa CA 94885). We will respond within 45 days.
If deletion prevents us from maintaining proof of your legal age or location where sales are permitted, we may be unable to sell you alcoholic beverages unless other verification arrangements are made.
Protecting Your Information
We use firewalls, tokenization for sensitive data (e.g., credit cards), and restricted employee access. While we and our processors maintain security controls, no internet transmission or storage is 100% secure; use of the Site is at your own risk.
How We Share Your Information With Third Parties and Service Providers
We do not sell or rent personal information to any Third Party for that Third Party’s marketing purposes. We work with Service Providers (shipping companies, data hosts, credit card processors, reservation management such as Tock, email management platforms) to fulfill services. They must keep your data confidential and use it only to provide services for us and you. We may disclose non-personal information (e.g., traffic patterns) for site operation. We may share limited data with marketing/analytics providers; you can opt out as described above.
Cookies
We use cookies to improve navigation, remember information you provide, and tailor content. You can manage cookies in your browser settings or via controls on our site. Blocking cookies may limit functionality. Some cookies may enable other parties to collect information about your activity over time and across different websites.
Do Not Track Signals/Global Privacy Control
The Site does not respond to browser “Do Not Track” signals. The Site does respond to Global Privacy Control signals as a Do Not Sell/Share request for data automatically collected by the Site.
Gift Recipients
If you send a gift from our Site, we collect recipient contact information (name, shipping address, phone, email) to ensure delivery and verify legal age when alcohol is included. Gift recipients have the same privacy rights as customers and can opt out of emails by contacting info@shafervineyards.com.
Data of Minors
The Site is not directed at children and requires age verification to access. We do not knowingly collect, sell, or share personal information of individuals under 16. If we learn we have collected such data, we will delete it as soon as possible. If you believe we inadvertently collected a minor’s data, contact info@shafervineyards.com.
Legal Disclaimers
We may disclose personal information as allowed or required by law, including to comply with judicial processes or to protect our rights. This Site may contain links to other sites; we are not responsible for their privacy practices. This policy is governed by the laws of California and the United States.
Privacy Policies Update
We reserve the right to modify this privacy policy at any time. We may periodically revise this policy; please check this page for updates. If we have your email and make changes that substantially affect your rights (e.g., a change to sharing/selling practices), we will notify you and provide an opportunity to opt in.
Date Privacy Policy was last updated: 9.23.25